{"id":12251,"date":"2024-12-17T11:23:21","date_gmt":"2024-12-17T09:23:21","guid":{"rendered":"https:\/\/creativethemes.com\/blocksy\/?p=12251"},"modified":"2025-02-27T16:36:49","modified_gmt":"2025-02-27T14:36:49","slug":"proven-scarcity-marketing-tactics-boost-sales","status":"publish","type":"post","link":"https:\/\/creativethemes.com\/blocksy\/blog\/proven-scarcity-marketing-tactics-boost-sales\/","title":{"rendered":"6 Proven Scarcity Marketing Tactics to Boost Sales for Your eCommerce Store"},"content":{"rendered":"\n<p>Ever wonder why people rush to buy the \u201clast item\u201d or jump on a \u201climited-time offer\u201d even if they hadn\u2019t set out to buy the product? That\u2019s the magic of scarcity marketing.<\/p>\n\n\n\n<p>Scarcity marketing taps into the primal fear of missing out, and it\u2019s one of the most effective psychological tactics used by top eCommerce brands to maximize sales potential.<\/p>\n\n\n\n<p>Here\u2019s how it works: when we see something we want but know it won\u2019t be available forever, we\u2019re more likely to pull the trigger on that purchase right away.<\/p>\n\n\n\n<p>In this article, we\u2019ll break down 6 proven scarcity marketing tactics successful brands use to get customers to act fast. We\u2019ll also explain how you can implement them on your WooCommerce store using <a href=\"https:\/\/creativethemes.com\/blocksy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blocksy<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#the-psychology-behind-scarcity-marketing\">The Psychology Behind Scarcity Marketing<\/a><ul><li><a href=\"#fomo-aka-fear-of-missing-out\">Fear of Missing Out (FOMO)<\/a><\/li><li><a href=\"#urgency-drives-sales\">The Power of Urgency in Decision-Making<\/a><\/li><li><a href=\"#perceived-value-and-exclusivity\">How Exclusivity Increases Perceived Value<\/a><\/li><\/ul><\/li><li><a href=\"#6-proven-scarcity-marketing-tactics\">6 Proven Scarcity Marketing Tactics<\/a><ul><li><a href=\"#1-limited-time-offers\">1. Limited-Time Offers: Creating Urgency with Deadlines<\/a><\/li><li><a href=\"#2-low-stock-alerts\">2. Low-Stock Alerts: Encouraging Fast Purchases<\/a><\/li><li><a href=\"#3-flash-sales\">3. Flash Sales: Boosting Sales with Short-Term Deals<\/a><\/li><li><a href=\"#4-exclusive-or-members-only-access\">4. Exclusive &amp; Members-Only Access: Building Brand Loyalty<\/a><\/li><li><a href=\"#5-social-proof\">5. Social Proof: Using Popularity to Drive Conversions<\/a><\/li><li><a href=\"#6-waitlists\">6. Waitlists: Creating Anticipation and Demand<\/a><\/li><\/ul><\/li><li><a href=\"#conclusion\">Final Thoughts: Implement Scarcity Marketing for Higher Conversions<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-psychology-behind-scarcity-marketing\">The Psychology Behind Scarcity Marketing<\/h2>\n\n\n\n<p>Scarcity marketing works because it taps into fundamental human psychology, specifically our fear of missing out on something we perceive to be valuable.<\/p>\n\n\n\n<p>When consumers think a product is in short supply or won\u2019t be available for purchase much longer, it triggers a sense of urgency in them. This drives them to act quickly.<\/p>\n\n\n\n<p>Let\u2019s look at some of the principles of scarcity marketing and how they come into play:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fomo-aka-fear-of-missing-out\">Fear of Missing Out (FOMO)<\/h3>\n\n\n\n<p>People hate missing out on something they think they might want.<\/p>\n\n\n\n<p>This is precisely what makes FOMO an incredibly powerful motivator. It\u2019s the reason why you see people scrambling to grab a product once they see a sign that says \u201con sale for a limited time\u201d or \u201conly 5 items left\u201d.<\/p>\n\n\n\n<p>The same concept applies to online purchases.<\/p>\n\n\n\n<p>Think about the last time you saw a \u201cLast Chance to Buy\u201d badge on a product. Did you hesitate, or did you immediately add it to your cart? That\u2019s the power of FOMO at work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Supreme<\/strong>&nbsp;has mastered FOMO through its&nbsp;<strong>highly limited product drops<\/strong>. Every Thursday, the brand releases exclusive items in small amounts. This scarcity-driven hype has created a resale market where items fetch&nbsp;<strong>10x their original price<\/strong>, reinforcing the idea that missing out means missing out big.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"urgency-drives-sales\">The Power of Urgency in Decision-Making<\/h3>\n\n\n\n<p>When you make it clear to prospective customers that time is running out, or stock is limited, they feel the need to take action quickly. A limited-time offer or flash sale signals that the opportunity might never come again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1517\" height=\"928\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/songmont-countdown-sale.png\" alt=\"Songmont uses urgency to drive sales\" class=\"wp-image-12253\"\/><\/figure>\n\n\n\n<p>Flash sales during the holiday season or \u201c24-hour deals\u201d aren\u2019t just buzzwords from marketing books. They\u2019re strategically crafted offers that are designed to drive immediate conversions and generate a significant revenue boost within a limited time frame.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The one who is using <strong>Lightning Deals<\/strong> is Amazon. It&#8217;s like short-term discounts that last just a few hours. These deals come with a&nbsp;<strong>countdown timer<\/strong>&nbsp;and a&nbsp;<strong>\u201c% claimed\u201d indicator<\/strong>, pressuring shoppers to buy before time or stock runs out. This strategy has significantly boosted Amazon\u2019s sales, particularly during events like&nbsp;<strong>Prime Day and Black Friday<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"perceived-value-and-exclusivity\">How Exclusivity Increases Perceived Value<\/h3>\n\n\n\n<p>Scarcity also elevates a product\u2019s perceived value. When something is in limited supply or only available to select customers (for example, members) it feels more valuable, more exclusive, and more desirable.<\/p>\n\n\n\n<p>The formula is simple: exclusive stuff = cool.<\/p>\n\n\n\n<p>Limited edition sneakers, limited number of concert tickets, or members-only sales aren\u2019t just about the products being sold. They\u2019re about creating an experience that feels rare and elite.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Apple deliberately creates&nbsp;<strong>exclusivity and demand<\/strong>&nbsp;by limiting initial stock of new iPhone releases. By making new iPhones appear \u201chard to get,\u201d Apple increases their perceived value and ensures they remain a&nbsp;<strong>status symbol<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-proven-scarcity-marketing-tactics\">6 Proven Scarcity Marketing Tactics<\/h2>\n\n\n\n<p>Now that we understand how scarcity marketing works, let\u2019s look at some of the tactics you can use to boost sales by leveraging the principles we just covered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-limited-time-offers\">1. Limited-Time Offers: Creating Urgency with Deadlines<\/h3>\n\n\n\n<p>Limited-time offers are promotions where the deal lasts for a set period. This could be 24 hours or the whole weekend. Limited-time offers trigger urgency in the minds of consumers and push them to make quick purchasing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2268\" height=\"959\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/gymshark-final-deal.png\" alt=\"Gymshark limited time offer\" class=\"wp-image-12254\"\/><\/figure>\n\n\n\n<p>Offering time-sensitive discounts or flash sales creates a clear deadline for customers which compels them to buy the product before they miss out. So, instead of delaying the purchase decision, they\u2019re more likely to take action immediately.<\/p>\n\n\n\n<p>Flash sales where products are discounted by 20% for the next 24 hours is a great example of urgency marketing. Customers know if they don\u2019t buy in that timeframe, they\u2019ll miss out on that special offer.<\/p>\n\n\n\n<p>Another way to set up limited time offers is by using a countdown timer. This lets visitors know the time left for a sale or offer to end. You\u2019ve probably seen them on eCommerce stores that run sales or promotional offers.<\/p>\n\n\n\n<p>Countdown timers make deadlines feel real. When shoppers see that the offer ends in a few hours, they\u2019re more likely to browse your catalog and make a purchase decision before time runs out.<\/p>\n\n\n\n<p>Picture this: you offer a 15% discount on a product. But wait, there\u2019s a countdown time visibly ticking down that reads 2 hours and 5 minutes left.&nbsp;<\/p>\n\n\n\n<p>This is a surefire way to get customers to buy quickly.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Gymshark, a fitness apparel brand, runs&nbsp;<strong>time-sensitive flash sales<\/strong>&nbsp;that drive massive engagement. Their&nbsp;<strong>Blackout Sale<\/strong>&nbsp;(a Black Friday event) offers steep discounts for only&nbsp;<strong>24-48 hours<\/strong>, encouraging customers to act fast. This scarcity tactic consistently results in&nbsp;<strong>millions in sales<\/strong>&nbsp;within hours.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>You can use Blocksy\u2019s Product Sale Countdown to display a real-time countdown for your limited-time promotions. This encourages people to act on the offer quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1836\" height=\"1004\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/blocksy-product-sale-countdown-1.png\" alt=\"Blocksy's Product Sale Countdown Timer\" class=\"wp-image-12255\"\/><\/figure>\n\n\n\n<p>You can also customize your store\u2019s homepage or product pages to highlight the promotion\u2019s end date and time to further create a sense of urgency. When visitors land on your site, they\u2019ll be more likely to stick around and make a purchase decision before leaving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-low-stock-alerts\">2. Low-Stock Alerts: Encouraging Fast Purchases<\/h3>\n\n\n\n<p>Low-stock alerts let customers know how many units of a product are left. This signals to the customer that the item is in high demand and is about to sell out.<\/p>\n\n\n\n<p>When shoppers see that there are only a few units remaining (e.g. \u201cOnly 5 left in stock!\u201d), it triggers FOMO and encourages them to act immediately so the item doesn\u2019t sell out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"1169\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/blocksy-stock-scarcity-1.png\" alt=\"Blocksy Stock Scarcity \" class=\"wp-image-12256\"\/><\/figure>\n\n\n\n<p>If a popular product is down to its last few items, displaying an \u201cOnly 3 items left!\u201d alert creates urgency and can nudge customers into making a purchase right away.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Zara, a leading fashion retailer, uses&nbsp;<strong>limited inventory drops<\/strong>&nbsp;to create a sense of urgency. Unlike traditional brands, Zara produces&nbsp;<strong>small batches of trendy items<\/strong>&nbsp;that sell out quickly. This forces customers to buy immediately, knowing that once an item is gone, it may not return.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>You can use Blocksy\u2019s Stock Scarcity module to show real-time stock counts on single product pages. Customize the message to say something like \u201cHurry, only X items left!\u201d to reinforce urgency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-flash-sales\">3. Flash Sales: Boosting Sales with Short-Term Deals<\/h3>\n\n\n\n<p>Flash sales are short-term events offering deep discounts on select items. Generally speaking, flash sales last only a few hours or for a day.<\/p>\n\n\n\n<p>Flash sales create a sense of urgency by offering products at a significantly discounted price for a limited time. The limited sale window prompts customers to act quickly so they can grab the deal before it\u2019s gone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"721\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/lowes-final-day.png\" alt=\"Lowe's final day sale\" class=\"wp-image-12257\"\/><\/figure>\n\n\n\n<p>Black Friday and Cyber Monday deals are often set up as flash sales where specific items are heavily discounted for a day. <a href=\"https:\/\/www.npr.org\/2024\/12\/01\/g-s1-36310\/black-friday-cyber-monday-record-spending\" rel=\"nofollow noopener\" target=\"_blank\">Shoppers spent a record $10.8 billion online<\/a> on Black Friday 2024, marking a 10% increase compared to last year&#8217;s Black Friday.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Airbnb uses flash sales to encourage last-minute bookings. When travelers search for a destination, Airbnb highlights&nbsp;<strong>&#8220;Only 2 left at this price!&#8221;<\/strong>&nbsp;or&nbsp;<strong>&#8220;X people booked this in the last 24 hours&#8221;<\/strong>&nbsp;to create urgency. These tactics have led to higher&nbsp;<strong>spontaneous bookings<\/strong>, especially in competitive markets.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>To set up flash sales in WooCommerce, you can use Blocksy&#8217;s Product Sale Countdown on your sale page. Highlight the flash sale items and create urgency with limited-time pricing.<\/p>\n\n\n\n<p>You can also use the Product Variations Gallery and Custom Tabs modules to create exclusive bundles. For example, you can set up a &#8220;Buy 2, Get 1 Free \u2013 Only 30 sets left!&#8221;<em> <\/em>offer to encourage customers to buy more from your store.<\/p>\n\n\n\n<p>This tactic leverages the urgency of limited availability with the appeal of a \u201cbuy more, save more\u201d offer. It\u2019s also an effective way to increase the average order value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-exclusive-or-members-only-access\">4. Exclusive &amp; Members-Only Access: Building Brand Loyalty<\/h3>\n\n\n\n<p>Exclusivity is a powerful motivator. Offering early access or special pricing to members or subscribers makes customers feel special and like they\u2019re part of a community.<\/p>\n\n\n\n<p>You can limit access to certain products or sales you run to increase their perceived value. People are more likely to buy when they feel like they have insider access to something that not everyone can buy.<\/p>\n\n\n\n<p>In practical terms, you might consider offering an early bird sale for everyone who\u2019s subscribed to your email newsletter. You can also create members-only access to special discounts on products.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Sephora\u2019s&nbsp;<strong>VIB (Very Important Beauty) program<\/strong>&nbsp;offers exclusive discounts and early access to products for loyalty members. Members feel&nbsp;<strong>valued and privileged<\/strong>, leading to repeat purchases and&nbsp;<strong>higher brand loyalty<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>You can use a membership plugin with Blocksy to offer exclusive deals to registered members.<\/p>\n\n\n\n<p>Create a landing page for early access to special deals or products, and promote it through your email newsletter.<\/p>\n\n\n\n<p>You can also use Blocksy\u2019s Wishlist and Waitlist modules to offer scarcity-based rewards to loyal customers. Let\u2019s say you sell sneakers. You can offer customers the chance to join a waitlist one month before the drop for early access when the product is available. You can put out a message like: &#8220;As a valued customer, get 24-hour exclusive access to purchase sneakers from our latest drop before they go live to the public.&#8221;<\/p>\n\n\n\n<p>Similarly, customers who have added products to their wishlists can be sent personalized notifications when items are about to go out of stock so they have an opportunity to buy before it\u2019s too late.<\/p>\n\n\n\n<p><strong>Bonus:<\/strong> You can use Blocksy\u2019s Newsletter Subscribe module to embed a signup form on your WooCommerce store easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-social-proof\">5. Social Proof: Using Popularity to Drive Conversions<\/h3>\n\n\n\n<p>Social proof is the idea that people are more likely to purchase when they see others doing the same. You might have done this at some point without realizing it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1792\" height=\"987\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/lowes-bought-last-week.png\" alt=\"Lowe's social proof\" class=\"wp-image-12258\"\/><\/figure>\n\n\n\n<p>One way to offer social proof is by highlighting the number of recent buyers or showing testimonials or reviews to influence customers to buy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1156\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/reformation-bestsellers.png\" alt=\"Reformation bestsellers\" class=\"wp-image-12259\"\/><\/figure>\n\n\n\n<p>You might have seen messages like \u201c20 people bought this in the last hour\u201d or a \u201cBestseller!\u201d tag on product pages. These are both examples of social proof.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Booking.com maximizes social proof by displaying messages like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c20 people are looking at this hotel right now\u201d<\/strong><\/li>\n\n\n\n<li><strong>\u201cOnly 1 room left at this price\u201d<\/strong><br>These signals create urgency and leverage the fear of missing out, increasing hotel bookings.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>Add social proof elements like customer reviews or recent purchase notifications on your product pages to encourage visitors to buy from your store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"1137\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/blocksy-adv-product-reviews-1.png\" alt=\"Blocksy Advanced Product Reviews\" class=\"wp-image-12260\"\/><\/figure>\n\n\n\n<p>Blocksy\u2019s Advanced Product Reviews let users add photos to their reviews, rate reviews from other customers, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-waitlists\">6. Waitlists: Creating Anticipation and Demand<\/h3>\n\n\n\n<p>Waitlists allow customers to sign up for notifications when a product is back in stock or available for purchase. They allow customers to reserve their spot for a product they don\u2019t want to miss. This is a great way to create anticipation and a sense of exclusivity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1214\" src=\"https:\/\/creativethemes.com\/blocksy\/wp-content\/uploads\/2024\/12\/blocksy-waitlist.png\" alt=\"Blocksy Waitlist module\" class=\"wp-image-12261\"\/><\/figure>\n\n\n\n<p>There are two main ways you can use waitlists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can set up a waitlist for a popular product that\u2019s currently out of stock. Encourage customers to sign up for a waitlist so they can get exclusive early access when the item returns.<\/li>\n\n\n\n<li>You can also set up a waitlist for a product that\u2019s about to launch. Prompt visitors to sign up for the waitlist so they can be notified directly in their inbox when the product is available for purchase.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tesla generates excitement by&nbsp;<strong>offering pre-orders and waitlists<\/strong>&nbsp;for its new car models (e.g., Cybertruck). Customers pay a&nbsp;<strong>deposit months (or years) in advance<\/strong>&nbsp;just to secure their spot. This exclusivity builds demand and allows Tesla to gauge production needs&nbsp;<strong>without overproducing inventory<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Actionable tips with Blocksy<\/strong><\/p>\n\n\n\n<p>Use Blocksy&#8217;s Waitlist feature to let customers sign up for out-of-stock items or products you\u2019re about to launch. Notify waitlisted users via email when the product is available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Final Thoughts: Implement Scarcity Marketing for Higher Conversions<\/h2>\n\n\n\n<p>Scarcity marketing is a powerful tool that can skyrocket your sales by creating FOMO, urgency, and exclusivity. By leveraging tactics like limited-time offers, low-stock alerts, and flash sales, you can drive faster purchasing decisions, increase conversions, and grow your bottom line.<\/p>\n\n\n\n<p>We shared some actionable tips on how you can seamlessly integrate scarcity marketing strategies using Blocksy. Hopefully, you\u2019re in a good position now to take the next steps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder why people rush to buy the \u201clast item\u201d or jump on a \u201climited-time offer\u201d even if they hadn\u2019t set out to buy the product? That\u2019s the magic of scarcity marketing. Scarcity marketing taps into the primal fear of missing out, and it\u2019s one of the most effective psychological tactics used by top eCommerce [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":12265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,30],"tags":[],"class_list":["post-12251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-resources"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/posts\/12251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/comments?post=12251"}],"version-history":[{"count":9,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/posts\/12251\/revisions"}],"predecessor-version":[{"id":12761,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/posts\/12251\/revisions\/12761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/media\/12265"}],"wp:attachment":[{"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/media?parent=12251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/categories?post=12251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethemes.com\/blocksy\/wp-json\/wp\/v2\/tags?post=12251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}