Insert Headers and Footers<\/a>” to get it done safely efficiently.<\/p>\n\n\n\nInsert Headers and Footers is a useful WordPress plugin that allows users to insert code like Google Analytics, custom script code, Facebook Pixel, and more to the WordPress website’s header and footer without editing the theme files directly.<\/p>\n\n\n\n
First, let\u2019s install the Insert Headers and Footers WordPress plugin. From our WordPress website dashboard, click on \u201cPlugins<\/strong>\u201d -> \u201cAdd New<\/strong>\u201d, and type in \u201cInsert Headers and Footers<\/strong>” on the search bar, as seen in the image below.<\/p>\n\n\n\nNext, click on the \u201cInstall Now<\/strong>\u201d button followed by the \u201cActivate<\/strong>\u201d button to activate the Insert Headers and Footers WordPress plugin.<\/p>\n\n\n\nWe have to copy the Microanalytics tracking code to the Insert Headers and Footers WordPress plugin. To do that, click on \u201cSettings<\/strong>\u201d on the WordPress menu and then click on \u201cInsert Headers and Footers<\/strong>,” as seen in the image below.<\/p>\n\n\n\nFrom here, we need to paste the Microanalytics tracking code inside the \u201cScripts in Header<\/strong>\u201d textarea box.<\/p>\n\n\n\nCongratulations! We just completed the necessary steps to add our WordPress website to Microanalytics.<\/p>\n\n\n\n
Explore the Microanalytics Dashboard<\/h2>\n\n\n\n By default, Microanalytics provides an overview of visitors and pageviews to all of your added websites within its dashboard. These data can be filtered by Today<\/strong>, Last 7 days<\/strong>, Last 30 Days<\/strong>, and Total<\/strong>.<\/p>\n\n\n\nYou can filter the presented data by clicking on each tab located in the upper right corner of the dashboard. The blue box icon represents the number of visitors, while the red box icon represents the number of pageviews.<\/p>\n\n\n\n
If you wish to search for a specific website that you\u2019ve added within the Microanalytics platform, put your keyword on the search box, which can be filtered and sorted alphabetically, least or best performing.<\/p>\n\n\n\n
Website Stats Overview<\/h3>\n\n\n\n To check on the stats of a specific website that was added within the Microanalytics dashboard you can either click on the metrics bar icon or on the three dots icon followed by clicking on the \u201cStats<\/strong>\u201d link beside the website you wish to edit.<\/p>\n\n\n\nThis will redirect you to the detailed website stats page to see the real-time stats overview, page or landing page behavior, acquisitions, geographic information, visitor’s technology used, and events.<\/p>\n\n\n\n
Real-Time Insights<\/h3>\n\n\n\n The real-time tab provides immediate and near-instant insight stats. This information about your website’s visitors and pageviews is continuously updated, and each hit is reported every second.<\/p>\n\n\n\nTraffic Overview<\/h3>\n\n\n\n The overview tab provides detailed stats information with a dynamic chart that includes visitors’ numbers, page views, referrers, countries, browsers, operating systems, and events data in a period.<\/p>\n\n\n\nUser Behavior Analysis<\/h3>\n\n\n\n The behavior tab provides you with the popular and least popular pages or landing page stats information with their respective visit numbers. Under the \u201cBehavior<\/strong>” tab’s dropdown, you can choose which stats information to show, either “Pages<\/strong>\u201d or \u201cLanding Pages<\/strong>\u201d as seen in the image below.<\/p>\n\n\n\nTraffic Acquisition Sources<\/h3>\n\n\n\n The acquisitions tab provides information on how users arrive at your website. These reports are used to determine the traffic source, such as if they come directly to your website or use a search engine or through external referrers, which can determine if your marketing campaigns are successful and attract visitors.<\/p>\n\n\n\n
Under the \u201cAcquisitions<\/strong>” tab’s dropdown, you can choose which stats information to show either “Referrers<\/strong>,” “Search engines<\/strong>,” “Social networks<\/strong>,” or “Campaigns<\/strong>,” as seen in the image below.<\/p>\n\n\n\nGeographic Data<\/h3>\n\n\n\n The geographic tab provides you with visitors’ language and geographic location information, including visitors’ continents, cities, and country information.<\/p>\n\n\n\n
Under the \u201cGeographic<\/strong>” tab’s dropdown, you can choose which visitor’s geographic information to show either “Continents<\/strong>,” “Countries<\/strong>,” “Cities<\/strong>,” or “Languages<\/strong>,” as seen in the image below.<\/p>\n\n\n\nVisitor Technology Stats<\/h3>\n\n\n\n The technology tab provides stats information related to how and which platform your visitors use when viewing your site. It analyzes the traffic by browser, operating system, screen resolution, and devices.<\/p>\n\n\n\n
Under the \u201cTechnology<\/strong>\u201d tab\u2019s dropdown, you can choose which technology stats information to show either the “Operating Systems<\/strong>\u201d, “Browsers<\/strong>,” “Screen resolutions<\/strong>,” or “Devices<\/strong>,” as seen in the image below.<\/p>\n\n\n\nEvent Tracking<\/h3>\n\n\n\n The events tab provides stats information related to visitors’ interactions with your website, which cannot be tracked as page views within a session. Every activity visitors to your website’s pages have made considered an ‘event’ or ‘event hit.’<\/p>\n\n\n\nSuppose you wish to filter the information being presented within the detailed website stats page. In that case, you can do so by clicking on the dropdown menu icon with the calendar icon and “Today<\/strong>\u201d text located on the upper right corner of the page.<\/p>\n\n\n\nYou can choose either of the following periods and click on the “Apply<\/strong>\u201d button:<\/p>\n\n\n\n\nToday<\/li>\n\n\n\n Yesterday<\/li>\n\n\n\n Last 7 days<\/li>\n\n\n\n This month<\/li>\n\n\n\n All time<\/li>\n\n\n\n Custom<\/li>\n<\/ul>\n\n\n\nIf you wish to edit the information you’ve filled up when you’ve added your website on the Microanalytics dashboard, click on the three dots icon and click on the “Edit<\/strong>” link. This will redirect you to the edit page, where you can modify the information.<\/p>\n\n\n\nOnce you are done editing the form, click on the “Save<\/strong>” button to update your website’s stats settings.<\/p>\n\n\n\nUse Cases and Examples: How Microanalytics Can Help Your Website<\/strong><\/h2>\n\n\n\nMicroanalytics is a versatile analytics tool that caters to various types of websites. Below are some practical examples of how different businesses and site owners can benefit from its features.<\/p>\n\n\n\n
1. E-Commerce Websites<\/h3>\n\n\n\n\nUse Case<\/strong>: An online store wants to track which products generate the most traffic and identify referral sources driving sales.<\/li>\n\n\n\nExample<\/strong>:\n\nA clothing retailer uses the\u00a0Acquisitions Tab<\/strong>\u00a0to see that a large portion of traffic comes from Instagram ads. This insight allows them to allocate more budget to Instagram campaigns.<\/li>\n\n\n\nThe\u00a0Behavior Tab<\/strong>\u00a0helps the retailer identify which product pages have the highest bounce rates, prompting them to optimize these pages with better descriptions or photos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n2. Content Blogs<\/h3>\n\n\n\n\nUse Case<\/strong>: A food blogger wants to understand which articles attract the most readers and identify trends over time.<\/li>\n\n\n\nExample<\/strong>:\n\nThe\u00a0Overview Tab<\/strong>\u00a0reveals that dessert recipes are consistently the most popular content. The blogger uses this data to create more dessert-related posts, increasing traffic.<\/li>\n\n\n\nThe\u00a0Geographic Tab<\/strong>\u00a0shows a surge in visitors from France, leading the blogger to add translations and French recipes to appeal to this audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n3. Portfolio Websites<\/h3>\n\n\n\n\nUse Case<\/strong>: A freelance designer wants to analyze how potential clients interact with their portfolio.<\/li>\n\n\n\nExample<\/strong>:\n\nUsing the\u00a0Behavior Tab<\/strong>, the designer identifies which portfolio pieces are viewed most often and updates their homepage to feature these prominently.<\/li>\n\n\n\nThe\u00a0Technology Tab<\/strong>\u00a0shows that most visitors use mobile devices, prompting the designer to optimize the portfolio for smaller screens.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n4. Local Businesses<\/h3>\n\n\n\n\nUse Case<\/strong>: A restaurant\u2019s website aims to track traffic and visitor engagement with their online menu and booking page.<\/li>\n\n\n\nExample<\/strong>:\n\nThe\u00a0Events Tab<\/strong>\u00a0tracks clicks on the reservation button, showing which times of day visitors are most likely to book.<\/li>\n\n\n\n
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