Visitor Engagement

Blocksy’s Visitor Engagement options provide built-in integrations for analytics, structured data and social sharing metadata. From one panel, you can connect Google Analytics, enable Blocksy’s Schema.org markup and control OpenGraph metadata for shared content.

To access these options, navigate to Customiser → General Options → Visitor Engagement.

Quick Look

Granular Controls

Google Analytics

Blocksy can load Google Analytics directly without requiring a separate integration plugin.

  1. Open your Google Analytics property and copy its Measurement ID.
  2. Navigate to Customiser → General Options → Visitor Engagement.
  3. Enter the ID into the Google Analytics field and publish your changes.

Schema.org Markup

Enabling Schema.org Markup lets Blocksy output structured data for common areas of your website. This gives search engines additional context about the content and structure of each page.

Blocksy provides structured data for areas such as:

  • Blog archives – identifies archive and post-listing content.
  • Single posts and pages – provides structured information about individual pieces of content.
  • Authors – describes relevant author information.
  • Site-wide elements – provides context for areas such as navigation, headers, footers and sidebars.
  • Search results – identifies the site’s search results pages.
  • Organisation information – provides supported details such as the site name and logo.

Structured data helps search engines interpret your content, but enabling it does not by itself guarantee enhanced search results or higher rankings.

OpenGraph Meta Data

The OpenGraph Meta Data option adds metadata that supported social networks, messaging applications and other services can use when generating link previews for your content.

Depending on the page being shared, this can provide information such as:

  • Title and description – provides the primary text used by the shared preview.
  • Featured image – provides an appropriate image for supported shared-content previews.
  • Page information – provides additional metadata that helps external services identify the shared content correctly.

Avoid duplicate metadata
If an SEO plugin or another integration already generates Schema.org or OpenGraph metadata for your website, avoid enabling overlapping functionality in multiple places. Duplicate markup can result in conflicting or redundant metadata.

Video Tutorial

If you prefer a visual walkthrough, the video below demonstrates Blocksy’s Visitor Engagement integrations.

Integrating Powerful Analytical Tools | Blocksy Integrations
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